ADVERTORIAL


HEALTHY LIVING




The best way to get all the nutrients, vitamins and minerals the body needs is

to eat a healthy balanced diet. This involves eating lots of fruit and vegetables, and making starchy foods such as wholegrain bread, pasta and rice the centre focus of a meal. Milk and dairy foods are also very important, and although they are primarily associated with calcium, they also provide protein, carbohydrate and varying amounts of fat, while making a valuable contribution to the intake of a variety of other nutrients.

The Government recognises the importance of milk and dairy foods as part of a healthy balanced diet by including them in The eatwell plate.

The national recommendation for the daily calcium intake (RNI)* of healthy adult males is 700mg/day. Milk, cheese and yogurt are all important providers of calcium, and each of the following portion sizes of these foods provide approximately a third of an adult male’s daily requirement for calcium:

200ml glass of semi-skimmed milk – provides 247mg of calcium

150g pot of low-fat yogurt – provides 243mg of calcium

30g (matchbox size) of hard cheese – provides 222mg of calcium

There are numerous different types of dairy foods, and many of them are available in whole, low-fat and fat-free varieties, which ensures that there is something to suit everyone. Other sources of calcium are green leafy vegetables, almonds, seeds and pulses, as well as fish where you eat the bones such as sardines.


MILK

The Natural Sports Drink?




MILK & SPORT

Milk is a good source of energy, protein and some minerals important to the good health of hardworking sportspeople and the population as a whole. There is a growing body of evidence that suggests milk may be a powerful post exercise recovery aid as well.


Hydration – After building up a sweat it’s important to replace the water and salts you lose during exercise. New research has shown semi-skimmed milk to be just as effective as commercially available sports drinks at rehydrating the body after exercise.

Endurance – Setting new goals in your fitness routine is a great way to give yourself a boost, but to do this you need to give your body the fuel it needs to perform well. Studies suggest that milk, and chocolate milk, deliver the right balance of proteins and sugars to naturally increase exercise endurance.

Muscles – Recent research has found that, when consumed immediately after resistance-based muscle damaging exercise, semi-skimmed milk helped to preserve more muscle than either a sports drink or water, while a drink derived from whey protein was shown to accelerate muscle repair.

Studies have also shown that drinking milk, and using milk (whey) protein supplements, can significantly enhance muscle strength when teamed with the right exercise regime.

Immunity – In general, active people are less prone to illness than their less active counterparts: however, exhaustive exercise, or heavy training may leave even the healthiest body open to attack. Milk’s whey component may offer immune protection, which is especially important for athletes.

For further information relating to dairy nutrition please visit The Dairy Council’s website:
www.milk.co.uk.


* RNI is figure set by the Department of Health, which is determined by age and gender and describes the amount of a nutrient that is enough to meet the dietary needs of most people in a group (97% of people in a group).



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