Absolute Publishing Ltd (APL) was launched in 1997 with its founding client, ABTA, the Travel Association, for whom it produced its glossy monthly trade title, ABTA Magazine. In 2007, APL was singled out as "the fastest growing UK customer publisher and the 13th biggest company in that sector" by Marketing magazine (19 Sept 2007).
travel
Aside from their founding publication, ABTA Magazine, APL has created numerous supplements on behalf of tourist boards, hotel groups and airlines and annual one-off specials such as the ABTA Golf guide and the 1,000+ page ABTA Members’ Handbook.
In 2005 the consumer title Welcome to London was added to its portfolio, followed by the trade title ASTAnetwork, a quarterly business magazine for the US travel association ASTA in Spring 2006.
The consumer travel and lifestyle title, Spa Secrets Magazine was later launched in Spring 2008 under licence (and then bought to join the portfolio in 2011); and Advantage Travel Centre's new consumer magazine, Escape, in Spring 2009.
2010 saw the launch of Destination: Vacation (a contract b2c title won in 2009) published for a leading leisure travel marketing organization, Vacation.com, with the first edition launched in February 2010.
At the end of 2010, the consumer magazine, National Geographic Traveller (UK) was launched, published under licence by APL for the National Geographic Society.
sport
APL has specialised in sports publishing from its inception, producing titles covering tournaments such as The Six Nations, the Rugby World Cup, the Cricket World Cup, The Open and the Champions League. In May 2009 it launched its first Classic Sports Series Guide to Formula One Season 2009.
direct response
APL regularly produces direct response publications for clients including The Mail on Sunday and OK Magazine.
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